Privacy Policy

PRIVACY POLICY

Last updated: January 1, 2026

Thank you for using Men's Fuel, Inc.'s online and mobile resources and for viewing this Privacy Statement. Our Privacy Statement serves to give notice about the types of personal information we collect, how we use it, and who we share it with and why. We encourage you to read this Privacy Statement carefully.

Please note that use of our online and mobile resources is also governed by our Terms of Use. By accessing, using, or placing an order through our online and mobile resources, you agree to these Terms.

Some Important Vocabulary

When we reference "this Statement," "this Privacy Statement," and "our Statement," we mean the Privacy Statement you are reading now.

Wherever we say "Men's Fuel," "Company," "we," "us," or "our," we mean Men's Fuel, Inc.

We use the words "you" and "your" to mean you, the reader, and other visitors to our online and mobile resources who are, in all cases, over the age of 18 or otherwise have verifiable parental or legal guardian consent to view this page.

When we talk about our "online and mobile resources," we mean all websites, subdomains, and other pages that link to this Statement, as well as any applications, portals, or other features we operate to allow you to interact with us and our systems, including any mobile apps we may create and distribute.

An "affinity action" is when you "follow" us, "like" us, subscribe to us, share our content, comment on our posts, or take a similar action on our external social media presence.

When we refer to "personal information," we mean any information, data, or data element, whether in electronic or other form, that, alone or in combination with other elements, can be used to distinguish, trace, or discover your identity.

When and to Whom Does This Privacy Statement Apply?

Our online and mobile resources collect personal information from:

Visitors to, and users of, our online and mobile resources; and
Those who may interact with our ads, content, emails, text messages, or other marketing materials displayed on third-party sites or platforms.

This Statement applies to our processing and sharing of personal information collected from the data subjects listed above. If we have legal obligations to other categories of data subjects, such as employees or vendors, we provide them with separate notices in confidential contracts and policies.

How Do We Collect Your Personal Information?

We collect and otherwise obtain your personal information in the following ways:

When you choose to give it to us by voluntary submission;
Through automatic collection by technical means when you visit or use our online and mobile resources; and
When it is provided to us by external sources such as marketing companies, advertising companies, social media companies, e-commerce platforms, payment processors, or fulfillment partners.

Voluntary Submissions

Here are some of the ways you voluntarily give us your personal information:

Creating Accounts: If we make an account creation feature available, you may provide us with your email address and other identifiers.
Making Purchases: We may collect your name, email address, phone number, billing address, shipping address, payment-related information, order details, and other information needed to fulfill your order.
Signing Up for Newsletters: We collect voluntarily submitted information if you sign up to receive newsletters, product updates, promotional offers, or other marketing material.
Registering for Events or Programs: When you register for events, promotions, offers, challenges, or programs we may host, you may submit certain identifiers and, where applicable, payment information.
Sending Emails and Texts: If you contact us via email or text, you will be giving us your contact information and any other personal information included in your message.
Completing Surveys, Quizzes, or Forms: We may offer quizzes, surveys, or forms related to men's wellness, lifestyle, health goals, or product preferences. If you complete one of these, you may provide information such as your name, email address, age range, supplement interests, or fitness goals.
Using Community Features: Some of our resources may offer community features allowing users to post messages, comments, reviews, or other content. Information you post, including your screen name, may be in the public domain.

Automatic Collection

When you visit or use our online and mobile resources, information about your internet or electronic activity is automatically collected through your browser via tracking technologies such as cookies. Cookies are small text files downloaded onto your computer or mobile device that allow us to collect your IP address, recognize your device, and store information about your preferences or past actions.

External Sources

We may work with companies who provide us with data, including personal information, so that we can tailor our products, services, and marketing. We also may work with digital advertising and marketing companies to provide you with ads that meet your interests. These third parties may collect information with their own cookies, pixels, and related tracking technology and then provide that information to us. We are not responsible for their data collection practices.

Our online and mobile resources may contain links to other websites or apps controlled by third parties. We are not responsible for the content or privacy practices of those sites. Neither this Statement nor our Terms apply to our social media presence or any third-party sites or apps to which we may link.

What Types of Personal Information Do We Collect?

The categories of personal information we have collected from visitors and users in the previous 12 months, and may collect from you, are as follows:

General Identifiers: Such as real name, alias, online identifier, IP address, date of birth, postal address, shipping address, billing address, email address, account name, phone number, or other similar identifiers.
Commercial Information: Including records of products or services purchased, obtained, considered, returned, exchanged, reviewed, or otherwise interacted with.
Internet Activity Data: Such as browsing history, chat transcripts, search history, and interactions with our online and mobile resources, emails, advertisements, and other digital experiences.
Audio/Visual Data: Such as profile photos, videos, product review media, testimonials, or other electronic recordings.
Analytics and Inference Data: Drawn using the above-described personal information to create a profile reflecting customer interests, preferences, likely purchase behavior, or wellness interests.

Sensitive Personal Information

We may collect limited health, wellness, or lifestyle-related information from our customers, such as information about men's wellness goals, energy, vitality, fitness, supplementation interests, sleep, stress, libido-related goals, or general lifestyle preferences. We use this data to help customers choose appropriate products, understand customer preferences, improve our products and services, and provide customer support. We do not require you to submit sensitive personal information to browse most areas of our online and mobile resources.

Deidentified Information

We may collect deidentified data and inferences derived from the categories of personal information described in this Statement. This data does not identify you in any way, and we will not attempt to reidentify it.

How Do We Use the Personal Information We Collect?

We use the personal information we collect only in the manner and through the means allowed by applicable law. Specifically, we use personal information for the following purposes:

Transaction Processing: Processing, completing, and maintaining records of purchases, returns, refunds, exchanges, subscriptions, or other transactions.
Performance of Contracts: Fulfilling our duties and exercising our rights under contracts with you or our vendors, payment processors, and service providers.
Order Fulfillment: Processing orders, shipping products, providing tracking information, confirming delivery, handling returns, and providing customer support.
Promotions: Providing personalized promotions, discounts, special offers, bundles, loyalty rewards, or limited-time offers.
General Marketing: Providing users with information about our brand, products, educational content, events, promotions, and updates.
Improving Our Products and Services: Using your information to operate, improve, develop, test, analyze, and support our products, services, website, advertising, and customer experience.
Tailored Marketing: Providing users with marketing tailored to their interests, purchase history, browsing behavior, wellness interests, or product preferences.
Account Servicing: Facilitating and servicing your account, subscriptions, order history, customer profile, rewards, or related account features.
Technical Security: Monitoring our networks, systems, and online and mobile resources to detect security incidents, prevent fraud, protect customer information, and maintain system integrity.
Customer Service: Responding to customer inquiries, complaints, product questions, order issues, and support requests.
Detecting and Preventing Unlawful Acts: Protecting against malicious, deceptive, fraudulent, or illegal activity and prosecuting those responsible.
Verification: Verifying accounts, orders, transactions, identities, and consumer privacy rights requests.

Retention of Your Personal Information

We store and retain your personal information in accordance with applicable law and as long as necessary to carry out the purposes described above. The criteria used to determine retention periods include how long the information is needed for our purposes, the type of information collected, and whether we are subject to any legal, contractual, or regulatory obligation to retain it.

When/With Whom Do We Share Personal Information?

We may share the categories of personal information described in this Privacy Statement with the following categories of third parties:

Corporate Affiliates: We may share personal information with our corporate affiliates, subsidiaries, or related entities.
Operations Support Vendors: Vendors that help us operate and increase the efficiency of our business and online and mobile resources.
Customer Support Vendors: Vendors that provide customer support services such as chatbot, phone, SMS, or email support.
Promotional or Fulfillment Vendors: Vendors who specialize in fulfillment, shipping, logistics, promotional partnerships, and customer engagement.
Software and Technology Vendors: Service providers with access to your personal information in connection with maintaining our networks, websites, systems, databases, or software applications.
Transaction Support Vendors and Payment Processors: Vendors that process payments, provide fraud screening, process refunds, and send confirmations.
Marketing and Advertising Providers: Third parties including social media networks, search engines, analytics providers, and advertising networks that support our marketing efforts.
Security and Fraud Prevention Providers: Third-party providers when we have reason to believe someone is causing injury, interference, or engaging in fraudulent or unlawful activity.
Law Enforcement or Government Agencies: When compelled to do so by government authorities or as required or permitted by law, including in response to court orders, subpoenas, or regulatory requests.
Successors for Business Sale/Purchase: In the event of an acquisition, merger, sale, reorganization, consolidation, bankruptcy, or liquidation, personal information may be one of the transferred assets.

Do Not Track and Global Privacy Control

Certain browsers and plug-ins allow users to send signals such as Do Not Track ("DNT") or Global Privacy Control ("GPC"). While we do not respond to DNT signals, we do honor GPC signals as a valid request to opt out of the sale or sharing of your personal information where required by applicable law. Please note that this opt-out applies only to the specific browser or device on which the signal is sent.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to provide, protect, and improve our online and mobile resources. Cookies used on our online and mobile resources may include:

Required or "essential" cookies used to perform essential website functions such as enabling secure login, supporting shopping carts, and processing checkout.
Preferences cookies that remember your preferred settings such as language, region, currency, or website settings.
Analytics cookies to better understand how you use our online and mobile resources and help us improve them.
Advertising cookies that show you ads, send you marketing messages, and personalize content based on your activities on other websites and social media profiles.

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies, though doing so could affect the availability and functionality of our online and mobile resources.

Your Privacy Rights

Where applicable based on privacy laws in your jurisdiction, you may have the following rights:

The Right to Know: Request disclosure of the information we have collected about you, the purposes for which it was used, whether and to whom it was shared, and what sources it was obtained from.
The Right to Delete: Request that we delete information we maintain about you, subject to certain exceptions.
The Right to Correct: Request correction of any inaccurate information we store about you.
The Right to Opt Out of Sale or Sharing: Opt out of us sharing or selling your information, where applicable.
Right to Opt Out of Targeted Advertising: Request that we opt you out of targeted advertising, where applicable.
Right to Opt Out of Profiling: To the extent applicable, the right not to be subject to profiling or automated decision making that produces legal or similarly significant effects.
Right to Withdraw Consent: If we have processed your information based on your consent, you can withdraw that consent at any time.
Right to Data Portability: Request that we provide you with a copy of your information on file with us.
Right Not to Receive Discriminatory Treatment: Exercising your rights under this Privacy Statement will not result in any discrimination by us.
Right to Complain: You may have the right to complain to your state's Attorney General, privacy regulator, or data protection authority.
Right to Appeal: If we are unable to comply with your request, you may appeal our decision by contacting us with the subject line "Data Access Request Appeal."

How to Exercise Your Privacy Rights

To exercise any of the rights detailed in this Privacy Statement, please contact us at:

Email: support@trymensfuel.com

We may require additional information to verify your identity and process your request. You can designate an authorized agent to submit requests on your behalf, though we may require written proof of the agent's permission and must verify your identity directly.

Children's Privacy

Men's Fuel products, content, and online and mobile resources are intended for adults only. We do not knowingly collect personal information from minors under the age of 18. If we become aware that anyone under the age of 18 has submitted personal information to us, we will delete that information and not use it for any purpose. We strongly encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the Internet.

Submitting Information From Outside the United States

We control and operate our online and mobile resources from within the United States. Information collected through our online and mobile resources may be stored and processed in the United States or any other country in which we, our affiliates, or our service providers maintain facilities. By using our online and mobile resources or submitting information to us, you understand that your personal information may be transferred to, processed in, and stored in the United States or other jurisdictions that may have privacy laws different from those in your country.

Promotional Messages

By signing up to any of our promotional lists, you are giving your express permission to us and our agents or vendors to contact you with targeted advertising materials by email, text message, SMS, telephone, or cellphone. Your consent is not a condition of purchase.

If you no longer wish to receive promotional emails, please follow the unsubscribe link at the end of any email message. If you no longer wish to receive promotional text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from us. Please note it may take some time to process your request and you may still receive materials during that period.

Changes to This Privacy Statement

We reserve the right to change or update this Statement from time to time. Please check our online and mobile resources periodically for such changes, as all information collected is subject to the Statement in place at the time of collection. We will indicate the effective or amendment date at the beginning of this Statement.

Contact Us

If you have questions about our Privacy Statement or privacy practices, or would like to submit a data subject request, please contact us at: